One operator. AI-augmented execution. Zero handoffs, zero agency markup.
In a recent seven-week engagement, this model cut campaign cost-per-lead by 56% and redirected $2,500–2,900 a week in wasted ad spend, verified against live account data, not estimated.
Nearly two decades leading digital marketing and growth for some of Australia's most recognised brands, Super Retail Group, Brisbane Airport Corporation, Jumbo Interactive, and Adventure Online (Pushys) among them. Every one of those roles came down to the same pattern: measurement rebuilt from scratch, teams restructured, growth engines built the hard way.
Signal Growth exists because that pattern doesn't need a full team anymore, it needs one senior operator with the right AI-augmented workflow. That's the whole thesis, and it's what's behind every engagement here.
Strategy and execution stay with the same person, start to finish. A custom-built AI-augmented workflow system handles the high-volume diagnostic, drafting, and build work that would otherwise need three to five specialists. The person who scopes the work is the same person who builds it, every time.
The result: senior-level attention on every hour of work, agency-grade output, without agency-grade headcount, markup, or dilution.
Direct access. You talk to the person doing the strategic thinking, every time, no relay through an account manager.
Senior execution throughout. AI-augmented workflows handle the high-volume work personally, so every hour stays senior judgment.
Zero handoffs. The same person who scopes the strategy builds, tests, and ships every deliverable personally.
Built on a proven operating model, not a pitch. See below.
As Head of Growth for a mid-market services business, this operating model delivered:
Plus roughly $2,500 to $2,900 per week in ad waste redirected toward performing channels.
SMEs and scale-ups that need senior growth leadership but can't yet justify a full internal team or a traditional agency retainer, especially where measurement is broken, lead handling is ad hoc, or a new product or market needs a fast, properly-built go-to-market.
Six-month minimum engagement across all tiers. Every dollar of the fee funds direct, personal delivery.
Full diagnostic: analytics, tracking, paid media, CRM. Roadmap and quick-win recommendations.
CRO, Google Analytics, reporting dashboards, Google Ads (Shopping + Merchant Promotions).
Everything in Core, plus Meta: campaign development, management and testing.
Everything in Growth, plus email/CRM (Klaviyo/Mailchimp/Dot Digital): 2 campaigns/week, segmentation, automation and flows.
For businesses that want their own AI-augmented operating model, not just outsourced execution. Your specific workflows, brand voice, and processes are mapped and built directly into a custom Claude system: bespoke skills, agent workflows, standing rules, and a documented governance layer, the same approach proven internally at Signal Growth.
Your team owns and can extend the system after the engagement ends, no ongoing dependency required.
Every engagement reports against efficiency measures, the same standard applied in every growth engagement to date: report the real number, flag when a target isn't realistic, and show the data behind every recommendation.